The Ateneo Business Resource Center aims to provide experiential learning on starting-up businesses for students who opt to sign up for the John Gokongwei School of Management Business Accelerator program (JGSoM.BA). The program is a one-year enterprise development program where students undergo the entire business development cycle, from idea generation to commercial production and sale of their products.

JGSoM.BA is open only to incoming seniors pursuing any undergraduate degree in the Ateneo Loyola Schools Campus.