Doing digital marketing for your business can be daunting; the information online, overwhelming. We’ll take you through it step by step, and allow you to learn by doing.
Marketing for Non-Marketers
Saturdays, 9 AM – 12 NN
Php 9,500 / 4-Saturday run; Php 17,000 for all 8 Saturdays
MARKETING FOR NON-MARKETERS is a highly interactive workshop for owners and marketing managers of small- and medium-sized enterprises. It begins with the fundamentals of building of a brand online and ends with your own digital marketing strategy that you can apply immediately. Full of practical tips and advice, and application exercises in between lectures, the 8-session course will both enable and inspire you to do digital marketing right.
THE MARKETING PLAN
OCT 2: Market Segmentation / Value Proposition Canvas
We’ll help you understand your target market and refine the components of your offering to deliver spot-on marketing campaigns. We’ll demonstrate why the consumer value proposition is at the heart of your business and how to align your key activities with it.
OCT 9: Your Unique Selling Proposition / Building Your Brand
We’ll explain how to create and communicate a unique product position customers will pay your price for. We’ll go through a framework for defining or creating your brand through a consistent persona and voice.
OCT 16: Understanding Digital Channels and Planning Your Digital Ecosystem
We’ll show the practical fundamentals of digital and social media marketing, and the different online platforms you can utilize to achieve your various business objectives.
OCT 23: Digital Marketing Strategy and Metrics
We’ll teach you how to craft a digital marketing strategy and identify the metrics that matter in an online campaign.
Fee: P 9,500.00
NOV 6: Marketing Plan Review / Content Marketing
We’ll share a checklist to ensure that your marketing plan is well-grounded and complete — and your budget maximized. We’ll then teach you how to create, publish, and distribute content for a targeted audience.
NOV 13 Search Engine Optimization / Search Engine Marketing
We introduce you to Search Engine Optimization and strategies to increase the SEO ranking of your website. We’ll then teach the basics of Search Engine Marketing and how to create a keyword strategy for your content and your Search ads.
NOV 20: Social Media Marketing 101
We’ll discuss the various social media platforms and teach you how to effectively tell your stories using digital content.
NOV 27: Social Listening / Social Media Management
We’ll focus on the Art of Social Listening and show how to formulate the next course of action based on data. We’ll share lots of tips and best practices on social media management to deliver the best value and experience to your audience.
Fee: P 9,500.00
Vanessa Bicomong is a professional marketing consultant. Her 25 years of experience in marketing consumer goods (Nestle, Coca-Cola, Mars Inc.) and financial services (Western Union, Philamlife, Remitly.com), has enabled her to help a wide range of businesses, big and small. She has been an entrepreneur for over 10 years through The Learning Library. She holds an AB Communication degree from Ateneo de Manila University.
Jason Domantay graduated from the University of Santo Tomas. Was Head of Video at Yahoo! SEA, overseeing the Yahoo! homepage with millions of monthly page visits. Conceptualized and led development of the Yahoo! OMG awards. An award-winning TV producer and director of such shows as Project Runway, News Central, Bella and Amazing Food Challenge. Former VP of Seekscribe, former Head of Video at Voyager Innovations, and Founder / CEO of Aboo, an audiobook company under Ideaspace Foundation. Currently Managing Director of Domantay Consulting, a social media and digital marketing consultancy firm.
WHAT PARTICIPANTS SAY:
The marketing seminar is very helpful and on point! Lots of hacks and tips. Attended by diverse group of entreprenuer and business professionals. Highly recommended! – Salve Marie S. Punzalan, Tinio-Solidum Eye Clinic
I highly recommend this class!
*Very practical and interactive
*Approachable and passionate facilitators
*Teaches the HOWs and the WHYs not just the WHATs of marketing
*Equips you with the most applicable tools to market confidently
– Michelle Enriquez, The Learning Nook
Jason is very knowledgeable and technical. He knows a lot of things about the nitty gritty of social media marketing. Vanessa is super nice and always very approachable…she goes out of her way to answer questions and help you out. – Isabelle Lim, PerlaInsurance.com
I highly appreciate this course. Tracking your results leads to campaign improvements. We can see what’s working for our business and what isn’t; we get insight into our campaigns and see how we can improve it. – Angeline Tauro, Byaheros.com