Welcome to JGSoM.BA

This is what innovation is: taking something that's there and bringing it into a higher level that satisfies more people… Simply put, innovation is "12" or "impactful improvement." - Aaron Palileo

Why join JGSoM.BA?

JGSoM.BA aims to provide the framework to make a business start-up increase its chances of success. Through the program, vulnerable start-ups can toughen up to be ready to face the real world. With mentoring and coaching, JGSoM.BA will try to increase the probability of success of a business idea and minimize the risks.

What is JGSoM.BA?

The John Gokongwei School of Management Business Accelerator (JGSoM.BA) is a university-based business incubator that is at the forefront of university-based entrepreneurial education. JGSoM.BA supports student entrepreneurship by helping students set up their own business even while still in school. In this one-year enterprise development program, students undergo the entire business development cycle, from idea generation to commercial production and sale of their products.

More than teaching students how to start and run a business, JGSoM.BA also aims to instill the entrepreneurial mindset in the students so that they may continue their business or pursue other entrepreneurial endeavors after graduating.

Successful graduates of the SoMBA have developed products that are sold at a number of large commercial establishment and supermarket chains.

The students are even encouraged to join entrepreneurship contests in order to further their start-up experience. Joining these contests give their businesses additional funds and more exposure in the public market. The program is also a platform for potential funding from investors and other independent institutions.

Through JGSoM.BA, entrepreneurship can become a career path for fresh grads.


Applicants must be senior students in the Loyola Schools. The entire JGSoM.BA program fits seamlessly into the curriculum of most SOM majors. For non-SOM majors, they can coordinate with their respective program heads so that the necessary adjustments can be made to their individual program of study.


Apply as a group (maximum of 5 members) or as an individual and submit 5 business proposals. The selected groups will pick between 2 of the approved business proposals. Their business idea of choice will be enhanced in the JGSoM.BA Boot Camp in April and May.

New Tracks

Information Technology (IT) Entrepreneurship Cultural Entrepreneurship Social Entrepreneurship


MKT 199 CBusiness Entrepreneurship 1: Planning New Business VenturesMKT 199 DSpecial Topics in Marketing: Enterprise Development Lab 1

Each group will further study their market and develop a Transactable Minimum Viable Product (MVP). At the end of the semester, students will undergo a “Go-No-Go” screening to determine whether or not they should push through with their business.

MKT 199 FBusiness Entrepreneurship 2: Launching New Business Ventures MKT 199 G Special Topics in Marketing: Enterprise Development Lab 2

Groups will focus on marketing planning, production planning, incorporation, and product registration. These are necessary to prepare the groups to sell in the market. At the end of the semester, the official selling period will begin with an expo on campus.

MKT 199 IBusiness Entrepreneurship 3: Managing and Growing How Business Ventures MKT 199 JSpecial Topics in Marketing: Enterprise Development Lab 3

With the groups already actively selling, they can focus on financial planning in order to scale and to sustain their business. At the end of the semester, an investor’s expo will be held outside of campus to bring in investment to fund the groups’ future endeavors even after graduation

JGSoM.BA Prototype Day Exhibit