Doing digital marketing for your business can be daunting; the information online, overwhelming. We’ll take you through it step by step, and allow you to learn by doing.
Marketing for Non-Marketers
Saturdays, 9 AM – 12 NN
Php 9,500 / 4-Saturday run; Php 17,000 for all 8 Saturdays
MARKETING FOR NON-MARKETERS is a highly interactive workshop for owners and marketing managers of small- and medium-sized enterprises. It begins with the fundamentals of building of a brand online and ends with your own digital marketing strategy that you can apply immediately. Full of practical tips and advice, and application exercises in between lectures, the 8-session course will both enable and inspire you to do digital marketing right.
THE MARKETING PLAN
JAN 2: Market Segmentation / Value Proposition Canvas
We’ll help you understand your target market and refine the components of your offering to deliver spot-on marketing campaigns. We’ll demonstrate why the consumer value proposition is at the heart of your business and how to align your key activities with it.
JAN 29: Your Unique Selling Proposition / Building Your Brand
We’ll explain how to create and communicate a unique product position customers will pay your price for. We’ll go through a framework for defining or creating your brand through a consistent persona and voice.
FEB 5: Understanding Digital Channels and Planning Your Digital Ecosystem
We’ll show the practical fundamentals of digital and social media marketing, and the different online platforms you can utilize to achieve your various business objectives.
FEB 12: Digital Marketing Strategy and Metrics
We’ll teach you how to craft a digital marketing strategy and identify the metrics that matter in an online campaign.
Fee: P 9,500.00
FEB 26: Marketing Plan Review / Content Marketing
We’ll share a checklist to ensure that your marketing plan is well-grounded and complete — and your budget maximized. We’ll then teach you how to create, publish, and distribute content for a targeted audience.
MAR 5: Search Engine Optimization / Search Engine Marketing
We introduce you to Search Engine Optimization and strategies to increase the SEO ranking of your website. We’ll then teach the basics of Search Engine Marketing and how to create a keyword strategy for your content and your Search ads.
MAR 12: Social Media Marketing 101
We’ll discuss the various social media platforms and teach you how to effectively tell your stories using digital content.
MAR 19: Social Listening / Social Media Management
We’ll focus on the Art of Social Listening and show how to formulate the next course of action based on data. We’ll share lots of tips and best practices on social media management to deliver the best value and experience to your audience.
Fee: P 9,500.00
WHAT PARTICIPANTS SAY:
The course was extremely helpful especially for people like us who don’t have any experience in Digital Marketing. I also liked the assignments that required us to understand more of the course and were beneficial to the entire learning process. Looking forward to taking more online classes with you!
– Joy Felichi Carreras, @autogearsph
𝐕𝐚𝐧𝐞𝐬𝐬𝐚 𝐏𝐮𝐧𝐳𝐚𝐥𝐚𝐧 𝐁𝐢𝐜𝐨𝐦𝐨𝐧𝐠 is a professional marketing consultant. Her 25 years of experience in marketing consumer goods (Nestle, Coca-Cola, Mars Inc.) and financial services (Western Union, Philamlife, Remitly), has enabled her to help a wide range of businesses, big and small. She has been an entrepreneur for over 10 years through The Learning Library. She holds an AB Communication degree from Ateneo de Manila University.
𝐉𝐚𝐬𝐨𝐧 𝐃𝐨𝐦𝐚𝐧𝐭𝐚𝐲 Graduated from the University of Santo Tomas. Was Head of Video at Yahoo! SEA, overseeing the Yahoo! homepage with millions of monthly page visits. Conceptualized and led the development of the Yahoo! OMG awards. An award-winning TV producer and director of such shows as Project Runway, News Central, Bella and Amazing Food Challenge. Former VP of Seekscribe, former Head of Video at Voyager Innovations, and Founder / CEO of Aboo, an audiobook company under Ideaspace Foundation. Currently Managing Director of Domantay Consulting, a social media and digital marketing consultancy firm. See less